What Horace, Shakespeare, and Lincoln all agree on …
The leading Roman poet under Augustus, Horace said, “Whatever you want to teach, be brief.”
Shakespeare wrote, “Brevity is the soul of wit,” in 1602 (ironically coming from Polonius, the most notorious windbag in all of literature.)
Abraham Lincoln delivered his Gettysburg Address, one of the most famous speeches in U.S. history, in just over two minutes. It contained only three paragraphs and 272 words.
It’s the epitome of brief, meaningful writing.
The takeaway for marketers?
Convey your thoughts as briefly and efficiently as possible. Choose your words carefully for maximum impact. Avoid big words when a simple one will do.
Your advertising will quite likely command more attention, and have more influence.