Applying marketing’s “new USP” to your online campaign
Okay, so in the last post I essentially tossed the USP in the trash. I dismissed what has been a marketing staple for 60+ years – the Unique Selling Proposition. In its place, I proffered the 21st century version of the USP to online marketers – the Unique Solution Proposition.
Rosser Reeves is rolling over in his grave as you read this.