I originally founded Café Writer as the Copywriter Café in 2012. It was a Facebook Group and website strictly for coaching copywriters to the next level in their careers.
At that time, the business slogan was:
“High-performance coaching for aspiring copywriting rock stars.”
In the beginning, I coached copywriters on how to get clients. They were mostly one-off gigs, and it was all about becoming a better freelancer-for-hire.
That worked, but a lot of writers had a bigger vision for themselves. So did I. The conversation shifted from “how to be a better copywriter” to how to use copywriting skills to build a business.
Within a few years, I changed the direction of the Café.
The new tagline? “Where writers build profitable businesses.”
That’s what we’re all about.
And that’s why we don’t go by “Copywriter Café” here anymore. We use copywriting, of course. That’s a big part of it. But first and foremost, we’re here to build a business.
Café Writer is the place where writers build profitable businesses. Our own business, not someone else’s.