Dan Kennedy book - Café Writer
MarketingSelling Skills

Dan Kennedy book

Marketing secrets

“Making Them Believe: How One of America’s Legendary Rogues Marketed ‘The Goat Testicles Solution’ and Made Millions”, Dan Kennedy’s recent book, explores the 21 lost secrets of one of the most amazing promoters of “cures” of the 20th century, Dr. John Brinkley.

Each chapter is like a marketing seminar in and of itself, and a quick read.

Brinkley’s story provides a blueprint for adventurous marketing and personal promotion, and is as applicable today as it was during the Great Depression.

Highly recommended for any business owner or marketing professional!

Available at: http://www.amazon.com/Making-Them-Believe-Legendary-Testicles/dp/0982379382/ref=sr_1_1?ie=UTF8&s=books&qid=1296162825&sr=1-1

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (32 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers turn Big Ideas into profitable businesses. I offer one-on-one coaching, professional copy critiques, and three-day business-building immersion retreats. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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