How your business escape plan can produce big results
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Big IdeasInspirationSteve's life

63 days to a healthier body, mind, and business

copywriting abroad

I didn’t have an exact plan, but I needed a change of scenery in a bad way.

A few months ago I was trying to balance a full load of client work, work with copywriters here in the Copywriter Café on a one-on-one basis, plan for an Ultimate Writing Retreat™ in Chicago, and get ready for another one in Ecuador.

Somehow I managed to get it all done before I left for Quito, Ecuador, on June 14.

The toll? I was stressed, out of shape, and didn’t have a clear direction for either of my businesses (as a copywriter for clients and head of the Café).

I’m happy to report that I’ve never felt better on all counts!

Without trying, I lost 11 pounds and 2-3 inches off my waist. I’m fitting into dress pants I haven’t worn since 1999 (and being a guy, we have it good – they’re still in style).

My head is clear again after deciding once and for all that I will not be taking on every high-paying client project that comes my way.

If the subject matter doesn’t interest me, the client’s values don’t align with mine, or my skills aren’t a perfect match, I’m passing.

And the future for my businesses looks very bright indeed.

I formulated a plan for the Copywriter Café, the Café program (stay tuned), Big Ideas Monthly, and a couple other smaller pieces that fit into these three.

Your Escape Plan

Why am I telling you all this?

Because sometimes we all need to get away, push the re-set button, and re-calibrate.

It’s easier than you think.

I’ll be sharing details soon of exactly how I can afford to run off to South America for the summer with my wife and kids, have a ton of fun, and still manage to get more work done than I would have at home.

For now, let me suggest these 5 things:

1. Decide to step back to evaluate where you’re going.

2. Take some time to assess your situation. Don’t rush it. This process could take days, weeks, or months. And it requires some serious contemplation.

3. Get out of your normal surroundings. Even if you have to get a hotel room in your own hometown (which I also did at the end of May), do it.

Even better? A cabin in the woods, or anywhere without the distraction of lots of people and demands on your time. For me, Quito, Ecuador fit the bill.

4. Think of the Big Picture and long-term. The whole time I was in Ecuador, I had a vision of how I wanted things to be 5, 10, 15 years from now.

Don’t get me wrong, I have 3- and 6-month goals, too, but I always keep the Grand Plan in mind.

5. Do it in style. Big plans, big dreams need a big getaway. Every Big Idea I’ve ever launched started in a fitting place – the Rhine River in Germany, the pyramids at Giza, the birthplace of the tango (Buenos Aires), or my favorite city of all, Paris.

Could you use a re-set in your business or your life? Tell me one thing you’d like to change, and one place you’d like to go to do it. Leave a quick note here so others can get inspired, and to maybe hold yourself accountable.



Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (32 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers turn Big Ideas into profitable businesses. I offer one-on-one coaching, professional copy critiques, and three-day business-building immersion retreats. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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Join the discussion 10 Comments

  • Norma Rickman says:

    I need a reset button right now. I’m tired and stressed out by writing copy for IM launches. It’s getting to be less-and-less fun. I don’t have a specific place, but that cabin without internet sounds pretty appealing.

    • Steve Roller says:

      Norma, I hear you. I used to think the act of copywriting alone was fun and inspiring, but it becomes less so when you’re always writing for clients. I love helping others build their businesses (and earning decent fees in the process), but I like building MY businesses even more!

      That’s one of the reasons I’m changing the direction of the Copywriter Cafe a bit toward “Turning Big Ideas and Copywriting Skills into Profitable Businesses.” YOUR profitable business, not someone else’s. When you start working on your own business (and I mean a non-copywriting business, but one where you’re using your copywriting skills to build it), it’s so much easier to stay energized and inspired.

      Keep watching as I develop this concept and roll out more ideas. Thanks for being here, Norma.

  • I need a reset button too. We just solf our house only to move into another house amd pay another mortgage. It seems we traded one burden for another

    Working from home is fraught with distractions and noise.

    I’ve been watching your adventures in Ecuador with longing, and i hope to do something similar next summer in Nicaragua.

    • Steve Roller says:

      It seems to never end, does it, Fernando? I think we’re both moving closer and closer to true freedom, though.

      I’d love to talk with you more about Ecuador, Nicaragua, and the quest for living life on our terms. Look forward to catching up soon.

  • edna says:

    I’m going on a retreat to the Christine Center a couple hours from Madison, for 4-5 days this fall. It’s a wonderful place to recharge and refocus. I can camp or have a cabin.

  • Jeff Melvin says:

    You sound refreshed & focused Steve! It’s refreshing to hear that we need to step back. Too many times I’m hearing the gurus say keep your nose to the grindstone and plow ahead. This can lead to disaster. Personally, I like your methods – the word I think of when I read your posts and talk with you is “perspective.”

    You really know how to keep things in perspective: family, work, business, etc., which is so encouraging.

    Looking forward to more of what you have to share!


    • Steve Roller says:

      I’m trying, Jeff, I’m trying! Now that I’m home my challenge is to block out the noise that doesn’t matter one iota – 98% of the local news, the home phone ringing (not my office phone – I answer that), social gatherings with surface-level chit-chat, and more.

      I’m also working off of a short list of daily tasks, which is making it easier to get in a groove. Looking forward to connecting very soon for the start of our Big Breakthroughs, Big Income four-month program.

  • Can’t agree more Steve. After spending nearly a month in Ecuador because of you, my focus is SO much clearer on the task ahead. I’m formulating new marketing ideas, lasering in my new ideal client and re-invigorated about my business.


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